From Kashmir to Hyderabad, Instagram sellers to legacy shops — a glimpse at some of the 150+ brands we've had the privilege of building for.
A Hyderabad-based babywear brand was running a growing business entirely through Instagram DMs and paper notes. Every sale needed personal attention. Growth meant chaos. Here's how we restructured everything. Visit their store →
Orders came through Instagram DMs. Sizes were discussed individually. Inventory was tracked in notebooks. Fast growth was breaking the system — they were replying to 100+ messages a day and still losing customers. They needed structure without losing the personal touch.
We rebuilt the entire selling workflow. Age-wise collections from newborn to 12 years. Category-wise shopping — frocks, rompers, onesies. Automated shipping, inventory sync, review flows. Branded customer emails. All while keeping the warm, friendly tone of the original Instagram brand.
Customers now browse and buy 24/7 without messaging. Inventory updates automatically. Repeat customers shop without starting a new conversation. The founders spend time creating products — not replying to DMs at midnight. And Google traffic is bringing new buyers every week.
If you sell a physical product to Indian customers, we've likely built for your category before — or something similar enough that we know the playbook.
"Before Subrus we were shipping based on Instagram DMs and paper notes. They built us a proper store with age-wise collections. Now we can actually track inventory."
"They understood our brand — the heritage, the quality — and built a store that reflects it. International shipping, bundles, festive deals. All smooth."
"What stood out wasn't just the design — it was how much they invested in teaching us. Now we run everything ourselves. Confidently."
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