For First-Time Founders & New Brands

We'll help you launch.
Properly.
The first time.

Starting your own brand is exciting — and overwhelming. We take the hundred overwhelming decisions and turn them into one simple journey. No tech skills, no big budget, no experience needed. Just your product and your ambition.

Complete branding Pricing & strategy help Zero jargon
Let's Start
Tell us about your idea.
We reply on WhatsApp within 2 hours.
🔒 No spam. We only reach out on WhatsApp.
Sound Familiar?

You have the product. Everything else feels overwhelming.

Every first-time founder we've worked with walked in with these exact questions — and walked out with clear answers and a launched brand.

What should I even charge?
Too low and you look cheap. Too high and nobody buys. How do you figure out the right price for something new?
How do I look professional?
Logos, colours, fonts, website design — you don't want to look like a hobby project. But designers cost a fortune.
Who are my customers?
You have a hunch. But you don't really know who will buy, why they'll buy, or where to find them.
What are competitors doing?
You've scrolled through similar brands. But what's actually working for them? What can you learn? What can you do better?
Will anyone actually buy?
What if you build this whole thing and nobody comes? How do you get your first 10, 50, 100 customers?
My budget is tight.
Agencies quote ₹2 lakh+. You have ₹15K. You want to start smart, not broke. But "cheap" also makes you nervous.
How We Help

You bring the product. We figure out everything else with you.

We don't just build your store and hand over keys. We sit with you, research your market, think through your positioning, and write your story. Like a co-founder who's done this 150+ times.

Competitor Research

We look at 5-10 similar brands — what they charge, how they position, what's working, what's not. You get a clear map of your market before you even launch.

Pricing Strategy

Based on your costs, competitors, and positioning — we help you price right. Not too low, not too high. Priced to sell AND priced to survive.

Content & Copy Writing

Product descriptions, about page, homepage copy, banners — all written for you. In a voice that matches your brand. No more staring at blank pages.

Explained in Plain Language

No jargon. Ever. We explain SEO, plugins, payment gateways, conversion — like you'd explain it to a friend. If we use a technical word, we explain it first.

Complete Branding Included

Logo, colour palette, fonts, moodboard, banners — your entire brand identity. Created in a style that fits your product and your audience.

Training to Run It Yourself

Once you're live, we train you on everything — adding products, processing orders, reading analytics, handling customers. You'll run it confidently.

You don't need to know what you're doing. You just need to know what you want to sell. We'll guide you through the rest — in plain language, within your budget.

What's Included

The complete launch kit.

Everything you need to go from idea to launched brand. One team. One price. One clear journey.

— Brand Identity

Logo Design

Custom logo designed for your brand personality.

— Brand Identity

Colour Palette

2-4 colours that define your brand visually.

— Brand Identity

Fonts & Typography

A font pairing that makes your brand readable & memorable.

— Brand Identity

Moodboard

Visual direction so everything you create stays on-brand.

— Brand Identity

Banners & Graphics

Store banners, social templates, announcement graphics.

— Store

Shopify Store Design

Homepage, product pages, collections, checkout — all beautiful.

— Store

Product Descriptions

SEO-friendly copy written for every product you sell.

— Store

Website Copy

About page, homepage, banners — all the words, done for you.

— Store

Smart Collections

Category, occasion, season — organised so buyers browse more.

— Tech

Payment Setup

UPI, COD, Cards, Razorpay — money goes straight to your bank.

— Tech

SEO & Google Ready

New customers find you on Google, not just social media.

— Strategy

Competitor Analysis

Research on 5-10 similar brands, what works, what to learn.

— Strategy

Pricing Strategy

The right price for your product, positioning, and market.

— Coaching

Launch Training

Full walkthrough — you'll run your store yourself, confidently.

— Coaching

Growth Strategy Calls

Free calls after launch to help you get your first customers.

Your Launch Journey

From idea to live store in 4 phases.

A clear, simple path. You'll always know where we are and what's next.

Phase 01
— Discovery

We understand your vision

Free 30-min call. We learn about your product, your story, your dream customer, your budget. No commitment. By the end, you'll have more clarity than you did going in — whether you work with us or not.

Phase 02
— Strategy

We research & plan with you

Competitor analysis, pricing strategy, brand direction, content plan. We share everything with you and make decisions together. This is where we set you up to win — not just launch.

Phase 03
— Build

We design your brand & store

Logo, colours, fonts, website, product pages, copy, payments — all done. You review, request changes, approve. We move at your pace, not ours. Pay 50% to start, balance only after you love it.

Phase 04
— Launch & Grow

You go live — and we stay with you

Store launches. We train you on everything. Free growth strategy calls help you get your first customers. You're never alone in the first 60 days — or honestly, ever. You're in our community now.

For First-Timers

Never launched a brand before? You're in the right place.

We built Subrus Studio specifically for people like you — ambitious, product-focused founders who don't want to become marketers or designers just to start.

🎓

No Experience Needed

Most of our clients had zero business background. We explain everything, in plain Hindi-English mix.

💼

No Big Budget Needed

Start from ₹15,000. Launch small, prove the idea, then scale. We'll help you spend smart.

🧭

No Need to Know Tech

Shopify, SEO, plugins, payments — we handle all of it. You just need to know your product.

🤝

No One Left Behind

We answer questions even at midnight. We move at your pace. We stay until you're confident.

From a Real Launch

How Nutkash launched a premium brand from Kashmir.

"

We wanted to bring Kashmir's produce to the world but didn't know how to start with online selling. Subrus understood our brand — the heritage, the quality — and built a store that reflects it. They set up international shipping, bundles, festive deals. We've had orders from 12+ states since launch.

Nutkash
Premium Nuts & Superfoods · Kashmir · nutkash.com
Pricing

Simple pricing. Perfect for launches.

Launch offer active — save up to 50%. Most first-time founders start with Starter to test the waters, then upgrade as they grow.

Best for First Launch
Starter
Launch smart, start small.
₹20,000 ₹15,000
One-time payment
Save ₹5,000
  • Shopify store with essential pages
  • Up to 10 products added with copy
  • Basic brand identity — logo + colours
  • Payment gateway — UPI, COD, Cards
  • WhatsApp button integration
  • Basic competitor & pricing guidance
  • Launch training session
  • 30-day email support
Choose Starter →
Custom
Full service, tailored.
₹90,000+
Scope-based pricing
  • Everything in Growth, plus:
  • Up to 100 products
  • Fully custom design from scratch
  • Advanced integrations
  • Klaviyo email automation
  • Ongoing support plan
  • Priority WhatsApp access
Talk to Us →
Questions

What first-time founders usually ask us.

I don't have a logo, brand name, or anything ready. Can you still help? +

Yes — that's actually our favourite kind of client. We create everything from scratch based on your product and vision. Brand name suggestions, logo, colours, fonts, moodboard — all included in Growth and Custom. Starter includes a basic brand kit to get you going.

How do I know if my idea is even worth launching? +

On our free strategy call, we give you our honest take. If we think your idea needs more work before launching, we'll tell you. If we see strong potential, we'll tell you that too. No agency should take your money just to take it — we don't.

What if I don't have good photos of my product yet? +

We give you a simple product photography guide — you can shoot great photos on your phone with natural lighting. No studio needed. If you need professional photos later, we can recommend affordable photographers in your city.

How much money should I keep aside for the whole launch? +

Honest answer: ₹15K-25K for us + ₹2K/month for Shopify + ₹800/year for domain + small inventory budget (depends on what you sell). We'll help you plan this on the strategy call so there are no surprises.

Will I be able to manage the store after launch? +

Yes. That's the whole point. We train you on everything — adding products, processing orders, reading analytics, handling customers. If you can use Instagram, you can use Shopify. We stay with you for 30-60 days after launch to answer any questions.

What if nobody buys from my store? +

Real talk: your first week probably won't have many buyers. That's normal. But your store will start getting Google traffic within weeks. Our free growth strategy calls are designed for this exact challenge — we'll help you get your first 10, then 100 customers, step by step.

Can I talk to some of your past first-time founders? +

Absolutely. Once you're seriously considering us, we'll connect you with 2-3 past clients who started where you are. Talk to them, ask anything, hear their honest experience. No filter.

You've got the idea. Let's make it real.

Every brand you admire started with one scared first-time founder. Your turn.

Start My Launch →