Branding · Websites · Systems

WE DON'T BUILDGENERIC STORES.

we build the brand first. then the store. then the systems that keep it running. for product brands that are serious about being remembered — not just launched.

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Shopify·Figma·WhatsApp API·Next.js·Razorpay·React·Custom Code·Claude AI·
The belief

BRAND FIRST.
STORE SECOND.
ALWAYS.

most studios build the store. we build what makes people buy before they've seen the price.

there are two types of D2C brands. ones that launched a store and are wondering why it's not converting. and ones that built a brand first. the difference isn't traffic. it's whether someone feels something when they land on your page — before they've read a word.

WE BUILD FOR
brand before store
systems before scale
one conversation before any proposal
staying after launch
WE DON'T DO
template stores
pretty and broken
disappearing after handoff
spreadsheets at ₹50L revenue
The build

WE DON'T DO EVERYTHING.
WE DO THREE THINGS
OBSESSIVELY WELL.

01

The Identity

the foundation everything else is built on. logo, color system, typography, brand voice. because a bad brand can't be fixed with a better theme.

02

The Store

built to convert, not to impress. shopify, next.js, or custom code. mobile-first. built around how your customer arrives — and what they need to see at each point in the journey to buying.

03

The Engine

the part most studios skip. pricing tools, inventory dashboards, AI product copy, order management — anything your team does manually in a spreadsheet, we build as a proper tool.

most brands build the website and figure out the ops later. we build both at the same time.

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Built from understanding buyers, not just brand.the work comes from years spent studying how people decide to buy — across marketplaces, D2C, and social commerce. not from a design portfolio. from knowing what actually moves someone from browsing to buying.
The store is built for how traffic arrives.every build accounts for where your customer is coming from — paid social, search, organic — and what the page needs to do when they land. a beautiful store that doesn't understand its traffic is just expensive decoration.
You work with someone who sees the whole picture.not an account manager. the person building your brand understands identity, conversion, and the systems behind both. direct access. no handoffs. if something isn't right, it gets fixed — not escalated.
What clients say

IN THEIR WORDS.

“They rebuilt our entire brand from scratch — identity, website, the works. It actually looks like what the business is now, not what it was two years ago.”

Founder, Kuchikoo KidsIndian toddler wear

“We came in with a product direction and nothing else. We left with a complete brand system. The identity Sabir built is something we'll carry for years.”

Founder, SahvoMen's linen lifestyle brand
The fit

SUBRUS STUDIO
ISN'T FOR EVERYONE.

we work with founders who have a real product, a real customer, and the patience to build something that lasts. if you're looking for a cheap theme and a quick launch — we're not the right fit, and we'll tell you that upfront.

Start here

TELL US WHAT
YOU'RE BUILDING.

we work with a small number of brands at a time — because depth beats volume. no pitch decks. no retainers before we've talked.

apply to work with us →