Three projects. Branding, product websites, service websites — each one a different problem, the same approach.
A Kashmir dry fruits brand built from identity to international e-commerce. The founders had the product and the sourcing relationships. They needed everything else.
Nutkash sources directly from Kashmir — walnuts, almonds, saffron, shilajit — from regions like Paddar, Pampore, and Kupwara. The quality is traceable and provable. But the brand said none of that. No story, no visual identity, no online presence beyond a few social posts.
Customers buying premium dry fruits online expect to understand why they're paying more. That requires a brand — not just a logo, but a visual system and a story that communicates quality before they've tried the product.
Brand identity
Logo, color palette, typography, and brand voice — built around the idea of provenance. Where the product comes from is the story. Every design decision reflects that.
Shopify store
Product pages written to communicate quality and origin. International shipping configured. Checkout optimized for both Indian and international buyers.
Copywriting
Every word on the site — from the homepage headline to the individual product descriptions — written to carry the brand story and earn the premium price point.
An Indian babywear brand with a growing product range and a visual identity that no longer matched where the business was going. A complete brand refresh, built for the modern Indian parent.
Kuchikoo Kids had built a loyal customer base and expanded their product line significantly. But the existing visual identity and website didn't reflect the brand's current quality or ambition. It looked like a starter brand. The product wasn't.
The specific challenge: a growing range of babywear across different age groups, with no clear structure to help parents find what they're looking for quickly. Navigation was confusing. The buying experience felt outdated.
Brand refresh
Updated visual identity — cleaner, warmer, more confident. Designed to work across packaging, labels, and digital without losing the approachable quality the brand is known for.
Website redesign
Rebuilt around age-based collections. Parents land on the site, identify their child's age group, and find relevant products immediately. Navigation simplified. Mobile experience prioritized.
Product organisation
Collections restructured and named clearly. Product photography direction and page layout rebuilt to match the updated brand system.
A minimal lifestyle brand that needed a visual identity as intentional as its products. Full brand identity — built from scratch, built to scale.
Sahvo was a new lifestyle brand with a clear product direction — minimal, considered, designed to last — but no visual identity to communicate that. Starting from zero meant the opportunity to build something that fit the product perfectly from day one.
For a minimal brand, every visual decision carries more weight. There's no decoration to hide behind. The logo, the palette, the typography — each one has to earn its place.
Logo & mark
A mark designed for flexibility — works at small sizes on labels, large on packaging, and without color in single-color applications.
Visual system
Color palette, typography, and spacing system — constrained and intentional. Built to stay consistent across digital and physical without requiring constant decision-making.
Brand guidelines
Documentation covering usage rules, color codes, typeface specifications, and do-not-do examples. Everything the team needs to apply the brand correctly, independently.
No pitch decks. No retainers before we've talked. Just a real conversation about your business.